Pionir d.o.o- Company for Chocolate, Candy and Biscuit Production is one of the leading producers of confectionery products in South Europe with more than 100 years of tradition. The oldest Pionir candy has been in production since 1917-Menthol hard candy.

Pionir's headquarters is located in Belgrade, with production facilities in factories in Subotica, Paraćin and Prokuplje. The largest production segment is in Subotica factory, where the most popular brands were created: Honey Heart, Negro, Galeb chocolate. After investing in new production lines in 2008, factory in Subotica developed a series of new brands such as Kidy, Vitanova, O la la and others.

Factory in Paraćin, with new production facilities and modern lines is specialized in Honey wafers and Yes crackers production. However, major factory’s capacities are used for biscuit production, a category that has been in constant growth over the last years.

Prokuplje factory has gone under proprietary transformation in 2006 when Hissar transformed to Pionir. This factory remains producing and processing fruit, offering a wide range of high-quality jams and marmalade. Hissar's assortment is enriched with desserts, pralines and cream products.