“Pionir” d.o.o- Company for Chocolate, Candy and Biscuit Production is one of the leading producers of confectionery products in South Europe with more than 100 years of tradition.

Pionir's headquarters is located in Belgrade, with production facilities in factories in Subotica, Paracin and Prokuplje. Pionir’s product range is produced in three factories, although the main production is situated in factory in Subotica, where most famous brands-Honey heart, Negro and Galeb chocolate were created.

After investing in new production lines in 2008, factory in Subotica developed a series of new brands such as Vitanova, O la la! biscuits and many others. Factory in Paracin, with new production facilities and modern lines is specialized in Honey wafers and Yes! crackers production, while wide range of high-quality jams and marmalades are produced in “Hissar” Prokuplje, a company for fruit production and processing. Hissar's assortment is enriched with desserts, pralines and cream products.